Definition: The top-level URL of the official blog associated with this entity. A blog is a regularly updated website or web page, typically written in informal diary-style posts and displayed in reverse chronological order.
An Official Blog should be identified by some indication on the page that it is owned or run by the company or individual, for example a copyright, a tagline, or an about page.
Estimated frequency of new values or changes: Although many entities will have only one blog, it is possible for an entity to have multiple blogs, or to change blog platforms or domains.
Tooltip definition of the predicate: The official blogs associated with this entity.
Type of value: URL
# of accepted values: Multiple
Inverse Properties and Name: N/A
Examples of proper use:
Examples of improper use:
- Individual blog post:
Polygon → Official Blog → ‘https://blog.polygon.technology/polygon-reaches-first-sustainability-milestone-by-achieving-carbon-neutrality/’
is incorrect because this is an individual blog post about Polygon, not the top level URL of the the blog.
- Unofficial or fan blog
Miley Cyrus → Official Blog → ‘https://infiniteloveformiley.tumblr.com/’
is incorrect because it is a fan blog for the entity.
- News page
Usage in other schemas:
Constraints: Should only be applied to:
- Company, Organization, Venture capital firm, Person, Cryptocurrency, Product
Citation Required?: No, but if the official nature of the blog is not apparent from the top-level URL of the blog, a citation (to an “about” page, for instance) should be included for validation purposes.